Introduction of Social Media Platforms
Social media platforms like Facebook generate video consumption equivalent to over 3000 years every day.
To underscore the importance of video marketing on social media for businesses is an understatement. A marketing plan that lacks video content on social platforms is incomplete. Videos are recognized for their capacity to generate immediate emotional connections and appeal to consumers of all age groups. According to Social Pilot, individuals aged 35 to 55 exhibit the highest engagement in Facebook likes and comments, while half of Instagram’s global user base falls below 34 years old.
Regarding the IGTV app, Instagram boasts 7 million installations. The extent of video content consumption on social media is remarkable. As a business, implementing a video marketing strategy on social platforms is imperative, and the time to do so is now.
Producing videos isn’t as simple as writing a blog; it involves a significant amount of effort, possibly even requiring a dedicated team. That’s why, at Shoot at Sight, we handle it for you, freeing you to focus on your customers. Here’s our process, and you can adopt it as well.
Define targets:
Right from the start, pinpoint your needs for your video advertisement. Are you aiming for a product introduction, akin to how automobile companies unveil new models, or is it brand awareness, as seen with chocolate or tea companies during festive seasons?
Your aim might be to direct the viewer to your website or encourage them to make a purchase. Your objective determines the category of your video within the marketing funnel, offering a clearer perspective on what fits and what doesn’t suit your video and marketing approach.
Select a genre:
Before diving into production, it’s crucial to select a genre. With various types of videos available, some are particularly favored on social media, while others resonate more with specific demographics.
Select a genre that aligns with your business and resonates most with your audience.
There’s a wide array of videos to choose from, but here are a couple of popular options to help guide you.
Informative:
Introducing a product, showcasing your app, highlighting a benefit, or providing educational content all fall under the category of informative videos. Even introductory videos can serve as informative content.
Engaging in Social Media Platforms:
Pranks and amusing animal videos are widely popular on social media. Humor, as an emotion, is highly sought after, with numerous brands leveraging it and continuing to do so.
Behind-the-scenes:
Customers and consumers are increasingly inclined to purchase from brands that adhere to ethical practices, promote work-life balance, and prioritize company culture.
Conversational engagements in Social Media:
By collaborating with guest speakers and conducting interviews, you introduce a fresh dynamic to your typical video content. This approach further strengthens authenticity and fosters trust.
Select Specific Platforms:
One step away from production, outline all available social platforms, and then narrow down the selection to those best suited for your business. This process aids in refining the formats of your video content.
Consider the audience factor when selecting social platforms. Opt for those with higher engagement rates or platforms that resonate with your target demographic. This includes individuals from specific regions or age groups, subscribers to particular services, or those who engage more with your competitors. This approach ensures a focus on productive social media platforms.
Create Content on Social Media:
In the production phase, encompassing all elements of video creation, emphasis is placed on the visual aspect. This involves developing a storyboard, scripting, defining the message, and establishing a punchline right from the outset.
During the middle phase, the focus shifts to bringing the script to fruition. This involves selecting individuals to feature, showcasing the featured product, and determining locations and camera angles. A well-crafted script combined with the appropriate talent will infuse vitality into the video. It’s crucial to concentrate on the desired action or emotion.
Post-Processing Tasks:
Production is a disjointed and fragmented process that requires effort to appear cohesive.
Post-production is the stage where it consolidates into a single .mkv, .flv, or any other file format.
The enhancement phase seamlessly integrates all scenes into a cohesive and unified whole. This involves incorporating still images or calls to action, attaching .srt subtitle files, and adding captions, music, and even visual effects – all part of the post-production enchantment. Don’t forget to design a thumbnail for your video.
Publish:
Just posting on social media isn’t enough.
Each platform experiences peak activity periods, times when users are most engaged. If you already have accounts, familiarize yourself with your statistics or search for them online. Select the optimal time and date to share your video based on this information.
Now is the moment to schedule the video post. Craft a captivating caption infused with relevant keywords, and if the platform permits, complement it with hashtags. Select or upload a thumbnail, including meta-tags, locations, or tags for individuals before finalizing the scheduled post.
No need to worry, most of these posting features are adjustable, except for the actual pre-made video.
That’s a wrap!
It’s time to assess the data produced by your video marketing. Engagement metrics or view counts help sift through all the data, narrowing down the most effective strategies for your business in terms of reaching consumers. Utilize the detailed metrics provided by each social media platform to inform your next steps in video ad targeting.
